Welcome to my blogspot where I share significant insights and thoughts on retail: what I see, what wows
me or perhaps tends to disappoint, combined with what I have learnt over the years and what I know
to work for sure. I hope you will find this blog interesting, informative and highly enlightening.

Sunday, June 24, 2012

Captive Audience

Customers that spend a Saturday morning walking through a mall, are passing by many retailer stores. Windows that are interesting and have a strong call to action or clearly present the stores promotion will be inviting potential shoppers inside. How does your store window communicate with passers by?
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