Captive Audience

Customers that spend a Saturday morning walking through a mall, are passing by many retailer stores. Windows that are interesting and have a strong call to action or clearly present the stores promotion will be inviting potential shoppers inside. How does your store window communicate with passers by?

Facebook Page

Hello world! As the winter months set in and I find myself at my desk over the weekends, instead of on my MTB, the idea of getting back to social media is strong!

I started a Facebook page for Scoop Design and Advertising today, so please go 'like' it and follow my creative journey.

http://www.facebook.com/scoopdesign

Here's to making friends again.

If it ain't written, it ain't real!

One of the most frustrating and challenging tasks you face every day is getting your staff to do exactly what you want them to do.

Clearly written standards are the key.

You can ask, mention, request, suggest, cajole, plead, hint, command, demand, state, invite, propose, recommend, beg, beseech and implore...
but until until you write down exactly what you want them to do, it's still just a rumor!

Some of the places you might write down your standards and expectations:
Your employee training manual
Your opening and closing checklists
Your communications book
Your daily to-do lists
Your employee coaching log
And there could be so many more... like a poster with your receiving procedures displayed in the stockroom or a Google doc outlining your visual merchandising standards.

You can talk all you want, but if it ain't written, it ain't real!

Bob Negan, Whizbang Training

From the streets of London...

www.thewindowdisplayblog.com

This blogger will keep you up to date with what's happening in the streets of London. Windows that are a work of art!

Say it like you mean it!

A trip up the West Coast during October led me to a Paternoster retail outlet!

Just the kind of outlet I would have expected from a seaside village… But even better than could be expected, because every sentiment, every word was so true to the environment and all it had to offer. What a wonderful experience…

Welcome signage at the entrance.

In-store ‘Posters’

Visual Merchandising Props

Merchandise Presentation

Cold Storage

This store was so interesting and unlike anything I have seen before, which made the entire experience highly memorable and enjoyable. Some people may find it untidy and unappealing, but I think it’s wonderfully original! Seriously, where else would you experience anything like it? Is your brand this unique and enjoyable?

Make sure you don’t miss it, if you ever find yourself in the area.

http://www.sa-venues.com/things-to-do/westerncape/detail.php?id=479

Address: Beachfront, Main Street, Paternoster.
Telephone: +27 (0)82 298-0917
Opening hours: Monday to Sunday from 10h00 to 18h00.

Don’t let this opportunity fly you by!

I spotted this ‘shelf talker’ over the weekend. What a nice idea?

With so many products lining the shelves, so many labels to read, how do you possibly choose if you’re not looking for anything specific? That’s why drawing attention to your product is so vital.

This ‘shelf-talker’ caught my eye because it was moving, which immediately drew me in for a closer look. The moving element was a replica of the ostrich which appears on the labels, but the head moved backwards and forwards. Obviously I was curious to see what it said, so I stopped to read the message. “GO ON. STICK YOUR NECK OUT”.

Now if I was in the market for white wine, I wouldn’t have hesitated to try it. In fact, I think a lot of people who weren’t considering white, might have decided to give it a shot, because of the excitement of something new and unusual. So, even though I left the shelf empty-handed, I am now definitely aware of a brand I hadn’t heard of before. And I’m quite sure I won’t forget the label anytime soon either.

So make sure you make the most of your shelf talkers next time. Create something unique and nifty, which will inspire interaction between the consumer and your brand – it really is worth your while every time.

A fresh take on Spring

Since it’s spring and brands are doing their utmost to promise blooming greatness in every imaginable form and splendor, I thought this signage to be really impactful and fresh in terms of its offering and purpose.

So much more effective than just the usual ‘logo only’ signage, and certainly more credible in terms of its offering.

Way to go khoki, you’re not only “growing minds”, but definitely growing on all of us too!