I was recently reminded how effective and essential cross-merchandising can be. Whilst doing my weekly grocery shopping I was very gently, yet cleverly, directed to the accompanying item I almost forgot to buy. Cross-merchandising in the washing section proved to be a great success, as one is expected to always remember both your washing powder and softener. And the way in which the nifty display unit was placed alongside the powder was so effective!
Wonderful pairing, selection and execution. Well done!
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