For a fresh scoop of retail brilliance

Don’t you sometimes wish there was a gadget which could record your thoughts, so you could sit down to an instant playback of all those brilliant ideas once you got back to the office?

I love to run and, while I’m plodding along, I have my own personal brainstorm session and I seem to come up with hundreds of groundbreaking thoughts all at once. I’m sure the fresh air and the blood pumping through my veins, make it my best time to think.

One of those ideas that I’ve had for a while now is to start a blogspace where I can share interesting and novel thoughts on retail. Anything about retail which I find lacking, wonderful, enjoyable, surprising and effective.

After spending 20 years as a designer/art director in the advertising industry, my favourite times have undoubtedly been whilst working on retail design and advertising. It’s the dimension of advertising I am most passionate about. All things retail. Retail stores, promotions, the windows, the graphics, the shopping bags, the merchandise, the displays, you name it, I’ve done it and loved it.

You only need to take a quick stroll through the nearest mall to appreciate how much is happening in the retail environment…

Now that is exactly what this space is going to be about. I want to share my thoughts on what I see, what I think is great and maybe not so great and combine it with what I have learnt and what I know to work for sure.

This is going to be ‘My Scoop on Retail’ and I hope that you might find what I see interesting, informative and highly enlightening. Happy shopping!