I discovered a store last week, which I’ve never seen in my local mall before. I am by no means the target market for this store, but could easily have purchased an item or two, because of the way I was drawn into that retail experience.
The merchandise is an alternative to the clothing that can be traditionally found in high-volume retail environments. It’s different! But as I’ve said, it was not the merchandise that drew me into the store, but rather the graphics and props. From the signage outside, to the ‘old world’ street lamps, the wallpaper that covered the entire wall space, to the little flowers at the end of each clothing rail – it was an all-round fresh and surprisingly different experience. A very distinctive experience you wouldn’t easily forget.
I have since been to another one of these stores and it was nice to see that the alternate look and feel were carried through to the other location as well, to ensure the experience remains identical in both locations – great for strengthening their presence as a brand, even though there are only 3 stores in the Western Cape. Hopefully they’ll be able to add more in future, so more people get to enjoy their fresh new world.
In short, the store was different, interesting and fun to go into, which makes it my favourite store of the week.
No comments:
Post a Comment