I spotted this ‘shelf talker’ over the weekend. What a nice idea?
With so many products lining the shelves, so many labels to read, how do you possibly choose if you’re not looking for anything specific? That’s why drawing attention to your product is so vital.
This ‘shelf-talker’ caught my eye because it was moving, which immediately drew me in for a closer look. The moving element was a replica of the ostrich which appears on the labels, but the head moved backwards and forwards. Obviously I was curious to see what it said, so I stopped to read the message. “GO ON. STICK YOUR NECK OUT”.
Now if I was in the market for white wine, I wouldn’t have hesitated to try it. In fact, I think a lot of people who weren’t considering white, might have decided to give it a shot, because of the excitement of something new and unusual. So, even though I left the shelf empty-handed, I am now definitely aware of a brand I hadn’t heard of before. And I’m quite sure I won’t forget the label anytime soon either.
So make sure you make the most of your shelf talkers next time. Create something unique and nifty, which will inspire interaction between the consumer and your brand – it really is worth your while every time.
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