Welcome to my blogspot where I share significant insights and thoughts on retail: what I see, what wows
me or perhaps tends to disappoint, combined with what I have learnt over the years and what I know
to work for sure. I hope you will find this blog interesting, informative and highly enlightening.

Tuesday, November 2, 2010

Say it like you mean it!


A trip up the West Coast during October led me to a Paternoster retail outlet!

Just the kind of outlet I would have expected from a seaside village… But even better than could be expected, because every sentiment, every word was so true to the environment and all it had to offer. What a wonderful experience…



Welcome signage at the entrance.


In-store ‘Posters’


Visual Merchandising Props


Merchandise Presentation


Cold Storage


This store was so interesting and unlike anything I have seen before, which made the entire experience highly memorable and enjoyable. Some people may find it untidy and unappealing, but I think it’s wonderfully original! Seriously, where else would you experience anything like it? Is your brand this unique and enjoyable?

Make sure you don’t miss it, if you ever find yourself in the area.

http://www.sa-venues.com/things-to-do/westerncape/detail.php?id=479

Address: Beachfront, Main Street, Paternoster.
Telephone:
+27 (0)82 298-0917
Opening hours:
Monday to Sunday from 10h00 to 18h00.

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