I was fortunate enough to spend time in the beautiful Robertson Valley this past weekend. Wine tasting, mountain biking, running, eating and enjoying the wares at the numerous market stalls. The Wacky Wine Festival is truly a great attraction which is luring loads of people to this wonderful area.
Whilst walking around the market I observed the usual hopeful “hello” from stall owners, the determined stares as I ogled their wares and the almost disappointed “thank you” as I moved on without purchasing.
I got exactly the same reaction moving from stall to stall, except for one. I was not in need of either of their product lines, and yet, I proceeded to purchase an item from both. Why? Well, they greeted me, as one would expect, and as I started browsing, they immediately stood up and enthusiastically started telling me as much as possible. In detail I learnt where the fabric came from, what it consisted of , how they dyed it and how many fantastic uses it has.
The same story ensued with the origin and uses of their natural body products, which caused me to purchase yet another promising product. Because I was sold on the products. Because they were engaging, chatty and informative. It was not an overpowering experience, but interesting and unexpected and enough to win me over.
I’m very temped to visit the mall this week and count how many times I get greeted, asked if I can be helped and exactly how many times the sales staff jump up to show me something interesting, something I didn’t know about the product in their store or just to see how engaging, chatty and informative they really are.
Basically, it would be really interesting to see how many sales staff are actually selling.
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