Kitch or Clever? I’d say original. Have you ever seen a store front utilizing a 3-D approach to their windows OUTSIDE the store? Yes, they used plastic plants and birds nests to create the outdoor feel, which is certainly a different alternative to posters in the window. We often see beautifully designed areas with mannequins and props inside the windows, crafted to depict a theme or story. But having it outside, in order to create a more realistic effect, is definitely more impactful than most posters will ever be.
Well done to this Joburg pet store for its original approach to catching the passing traffic in the mall. Hopefully a stray cat won’t get too carried away…
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