Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through word of mouth. While social networking has been around for almost as long as societies themselves have existed, the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.
‘Join us on Facebook’, ‘follow us on Twitter’ are just some of the invitation phrases we’ve become exceedingly familiar with. A good example is the store shown above. Their main focus in their windows was “Become a Fan on Facebook”. So they chose to focus on the network, rather than on the product! Quite a novel idea, I thought. It is a very eye-catching window, which definitely stood out from the rest of the mall’s windows, and yet the focus was on networking. There was no promise attached to the invitation, just a thought per pillow from other fellow fans.
I became the 18 263rd fan of this store and now get regular updates of available products, new and trendy ideas, other consumers’ likes and dislikes, answers to queries which other people have… and the list goes on… So, 18 263 people are reminded of this store and it’s products daily and at a very minimal cost if anything at all! Clever, don’t you think?
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