Yesterday I experienced 'wholesale shopping' for the first time. It's not glamorous at all, and it was anything but convenient to get there, but the rest was a breeze!
I found their efficiency very exciting. That well-known outlet managed to get all the info they required to place me on a database in no time. Why else would they not let me shop there without a 'store card'?
They were super fast in issuing me a card, fully printed with my name and all my relevant details captured on it. Seriously, it took 5 minutes at the most. When I reached the till to pay, they swiped the card and my invoice had my name and address at the top. And when I opened my inbox this morning I had and email to welcome me to their world of shopping! Very cool.
The email outlined where I could find their stores nationally and what the chain offers me. They also invited me to get other information off their website, should I need to. Impressive, don't you think?
I rather look forward to seeing how they use my information to market their store to me in future. The possibilities are endless!
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