This past Saturday I had the opportunity to participate in the awesome 35km Hansa Hout Bay Challenge. It’s probably the toughest run I’ve done to date, dragging myself uphill for almost 2000m, and over, what felt like, many, many mountains.
Why was it so tough? Would you believe, I was totally unprepared?!
No surprise if you consider that I hadn’t bothered to pay any thought to my training or nutrition in the past 4 weeks. And yet, I decided that I needed to do this race as it is a ‘must do’ on the racing calendar and entries very limited are scarce.
Whilst I eventually completed the race, it was technically unsuccessful. I felt terrible most of the way, my body was being starved of the necessary ‘fuel’ to keep me going and training would have ensured a finish to be proud of!
What has this got to do with retail, you may well ask?
1. Are you ‘running’ a promotion because it’s a ‘must do’ on the promotional calendar?
2. How much ‘training’ (planning and advertising) have you done to ensure that it is a success? Have you sat down with your ‘coach’ (advertising/marketing agency) to plan every step up until the big day?
3. Have you got the correct ‘fuel’ (promotional product/price/POS) to keep you going during the promotion?
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