It’s SALE season at the moment! If you’ve been anywhere near a mall of late, you must have spotted the colourful array of window displays and posters reminding you of the bargains on offer! So much discounting happening right now…
But nothing, in my opinion, says SALE better than the colour red! I noticed a couple of very creative windows on my mall walk this morning, but the spotlight undoubtedly fell on this incredibly simple, yet enormously effective display.
A sale is probably the most popular promotion for any retailer and customer for that matter. In fact, sometimes it’s the only promotion that takes place twice a year. But the fact that it’s proven to be highly successful doesn’t mean you always have to discount your merchandise in order to achieve success.
Countless great promotions have made real impact through the use of fun and value-added offers, rather than cash savings. Whether they’ve incorporated special holidays, celebration days and even big sporting events, it all aids in finding that amazing theme for your promotion. Simply match your theme with related or relevant products and shout out the message. Dress up your store and sell. Offer in-store events. Run a competition. Partner with other retailers. Generate programs to encourage repeat purchases…
The options are endless. You just need to realize the huge potential hidden within your store, and you’ll soon discover that discounting is by no means the only promotion out there!
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