Firstly, it asks a question to get me thinking. Then it provides all the answers with hard facts, ensuring total comprehension of the different specs on offer. I can see the entire colour range. Yes, the actual product in all its glory, so I know exactly what I’m dealing with.
Also, the window is 3 dimensional – writing on the window, posters, product stands and product, which makes it much more interesting than just a poster. Since there’s no guessing what the product can do for you, you simply need to take your pick…
I might have added price, which wasn’t very apparent (could have been there I was clicking away at a rapid rate). Other than that, I think this is a great window display – it introduces, informs and entices… I’m sure a large number of these fleece tops are making their way out of that store as we speak…so to speak.

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