This is a gift card I received as a present. Don’t you think the presentation is just wonderful? You immediately feel like you’ve received a gift and not just a card. Even though the monetary value remains the same, it just seems much more special. The plastic card fits snuggly into this red tin with its flamboyant satin bow and it just screams Value! Special! Beautiful! Unique! Worth it! Which, I’m sure will make a huge difference to the amount of gift vouchers they sell in this store. And an even bigger difference to the people receiving it… So really, who wouldn’t want to shop there? Yet another great marketing tool used in a wonderful way.
No comments:
Post a Comment